May 18, 2024

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92 - How Your Hotel's Digital Presence Impacts Recruiting and Staffing

92 – How Your Hotel’s Digital Presence Impacts Recruiting and Staffing

Host Ryan Embree discusses methods hoteliers can enable entice staff in the midst of the staffing shortage by focusing on their digital presence. From popularity management to social media to assessment responses, hoteliers need to make sure their lodge is giving the ideal impression not just to visitors, but to long run staff members as well. Pay attention now to discover what you can do to assistance battle the staffing crisis at your resort.

Episode Transcript

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Ryan Embree:
Welcome to Suite Spot the place hoteliers verify-in and we verify out what is trending in hotel marketing and advertising. I’m your host, Ryan Embree.

Ryan Embree:
Hi all people. And welcome to a different episode of the Suite Spot. This is your host, Ryan Embree. Thank you for signing up for me and listening in. We’ve received a terrific episode for you these days. And now we’re gonna be chatting about recruiting and choosing. Now I’m guaranteed this is a conversation that you have experienced with a good deal of your teams suitable now. I know we are listening to it all more than the place. Exactly where can I come across workers? We are just looking for a lot more and extra hospitality specialists to fill our entrance desk employees, to fill our management teams. Administration groups out there searching for folks. We experienced just gotten in excess of this just devastating pandemic to our marketplace, and now we have this staffing crisis. Inns can not find people today suitable now to do the job. So what this episode is speaking about is how your hotel’s presence impacts recruiting and choosing. Now I know that is a unusual correlation.

Ryan Embree:
Your hotel’s digital presence, factors like social media, testimonials, even review reaction, but this has an effect. And that’s what we’re gonna chat about these days. But first we’ll get started off with a speedy few stats. Now, hospitality work is continue to down 1.2 million careers from in which it was in February 2020. 1.2 million, which is so unfortunate because this is a men and women-serving-people today sector. So when we can’t find the individuals to give these excellent lodge activities, we definitely see that impacted each and every one working day and, and could impression holidays and, and the, just the total visitor working experience. So connect with it the great resignation, connect with it whichever. The hotel field is a loss of 7.2% of its workforce. Now which is when compared to 2% for the relaxation of U.S. careers. So hospitality has been incredibly impacted from this staffing scarcity, and it’s just so tricky to get folks once again, to work for our accommodations.

Ryan Embree:
So it’s an personnel occupation industry. As you can consider, workers are receiving to choose wherever they want to do the job. They are heading to do their because of diligence right before signing on, and that’s exactly where your lodge electronic existence arrives into perform. So nowadays what we’re gonna do is we’re gonna focus on the way again, your digital existence impacts recruiting and the initial area we’ll start off is popularity management. Now just like Glassdoor, staff are likely to check out your hotel’s assessments to see the place they’re gonna be functioning. They are gonna check with the question, “What will my working day in the everyday living search like at this residence?” Now, a seriously great exercising that I would recommend to you, the hotelier, is to go to your hotel’s assessments on the net. So believe about Glassdoor, suitable? When someone’s on the lookout to perhaps sign on and become an staff, they go verify critiques for that enterprise on the website Glassdoor.

Ryan Embree:
So of program, staff members are gonna do this for your resort simply because there’s general public reviews on the web about your lodge practical experience there. So the exercise would be, is examine all of those critiques and envision that in its place of them currently being testimonials, imagine being at the rear of the entrance desk and listening to that opinions straight from your attendees. How quite a few instances is that guest complimenting you? How several times are they thrilled to communicate about their keep with you? How many moments are they getting yelled at? How many periods are you staying questioned to clear up difficulties? So your damaging critiques, simply because that’s what is going by way of a possible employee’s head as they are reading the testimonials. No one particular wishes to operate at a resort wherever they’re consistently getting to resolve troubles or points are heading improper. They wanna function somewhere that is exciting, folks are experiencing by themselves and possessing truly fantastic activities. So that is how your standing administration can effect employing and recruiting for your hotel.

Ryan Embree:
We have listened to so a great deal about psychological wellbeing over the past couple decades. So that is what these workers are gonna be pondering about. What style of toll is doing the job at your assets heading to consider on my psychological wellbeing in comparison to probably the residence down the highway that is shelling out a extremely very similar wage. So that could be the change there. Now, yet another query that your reputation is gonna remedy to a opportunity personnel is what’s the longevity of this enterprise of your resort. So if you appear on to TripAdvisor and see that you’re just remaining just smashed with damaging opinions, and this individual has been in the hospitality for a long time and years, 2020 was just all-around the corner, just a few decades back. They went by all of those furloughs and acquiring layoffs in our lodge industry due to the fact vacation wasn’t taking place anymore. So they are a lot a lot more cognizant now of the longevity of your enterprise.

Ryan Embree:
And they are gonna look and say, “If I sign on this hotel, can I make this a career? Will I be ready to be right here for a pair decades, a 10 years even, and actually progress up, or will this resort enterprise not be below any longer because of the way that it’s trending suitable now on standing websites?” Yet again, just one thing to believe about. And this is the, this is the state of mind that these workforce ideal now are getting as they are, as they are executing their work search. And then last of all, when it arrives to track record administration is an employee’s bodily health, right? So overall health and protection, COVID 19 health and fitness protocols. If they see reviews talking about absence of cleanliness or even chatting about COVID 19, unsafe vacation conditions for your friends, how do you believe that is heading to make a potential worker come to feel? So just some factors to feel on when it arrives to how your hotel’s standing can make an influence and vice versa.

Ryan Embree:
If you have received some truly wonderful opinions, I would say, use that in your pitch to consider to get folks to come and stay with you. If, if people today are frequently speaking positively about their lodge knowledge or mentioning some of the other employees associates on your team, which is a little something to share on these recruiting sites. And that is a little something to share inside of these interviews and conversing about the work atmosphere that you’re developing and cultivating that do the job setting and that’s something we’re gonna speak about a small bit afterwards when we speak about social media. Now, yet another component that I want us to, to really see wherever there is an impact in recruiting and selecting is evaluation response. So one particular matter that we all do, no issue if it is resort marketplace or tech or finance or anything at all, is we want to know who we’re operating for, correct? Our manager and, and how they are likely to regulate us.

Ryan Embree:
A single of the strategies that gives a opportunity worker a clue on how they are gonna be managed is hunting at the way that issues are solved on residence. And a person of the major destinations and, and windows that a prospective staff can get a great glance at that is via your review responses. So are you even addressing difficulties at the home? If that employee in their sneakers suggests, I may well have an challenge and I need to arrive to my boss for that, are they going to hear me? How are they gonna problem fix? What form of difficulty solver qualities does my manager have? Once more, some very good insights and techniques to seem at that is, are you responding to your testimonials and how are you responding to all those evaluations? So something to think about, and the past part of our digital existence that we’re gonna talk about nowadays is social media.

Ryan Embree:
Social media is one more area that particularly younger generations are consistently on and hunting at and give a glimpse into what kind of get the job done environment you’re cultivating at your home. It could be a terrific location to recruit. Destinations like naturally LinkedIn are key for recruiting. Fb, Twitter, Instagram: now we can use these as a recruiting resource chatting about the open up positions, possibly providing some details about the position, but I would argue that workers will also seem at your house on social media and start out to make some assumptions on, “Okay, what would it be like if I labored in this article?” So a person of the destinations that we can make your home much more beautiful than maybe level of competition is recognition packages. Spotlight some of your other staff members members there. People appreciate staying identified, particularly in an atmosphere where you never genuinely get a good deal of thank yous from your visitors on a every day foundation.

Ryan Embree:
The anticipations since COVID 19 have risen to all time high. So the tension level for your staff, you want to hold in look at and that is, what is causing a lot of this personnel attrition. So recognizing your staff members is a tiny tiny token of appreciation that businesses can do, and truly will give you some goodwill relocating ahead as employees are seeking for probable landing spots and help you in your choosing journey. It’s possible highlighting some of your other team if any of them have moved by way of the ranks. When I was functioning at a few motels, I commenced off as a bellman, going to the entrance desk, talking about all those inner promotions. That’s gonna give that possible worker which is seeking a journey in a job route if they make your mind up to finally sign up for your group at your hotel. Highlighting some of the factors that you’re performing on residence.

Ryan Embree:
So, business functions, holidays, celebrations, birthdays. We want to make a quite exciting surroundings at function. Every person wants to love what they do. So the extra periods that you can emphasize probably a dive in film at the property, this is gonna be excellent for your, naturally your travelers and your visitors that are gonna see this, but you don’t definitely imagine about it and how it appears as, as a prospective worker, ideal? If I’m seeking to get employed as a entrance desk agent, and I see that a lodge, every other Friday in the summer does a dive in movie, that could be anything that I could say, “I’d love to get involved in that. That appears like a ton of exciting. This could develop some really interesting memories” versus any person that, that really does not have this form of party calendar likely on. So, and then charitable perform.

Ryan Embree:
So these are, once again, it’s a win-earn circumstance. You are doing good, but now far more than ever with workers genuinely getting their decision on wherever they wanna get the job done, they wanna perform for an individual and for anything, for a trigger. So if you’re undertaking charitable get the job done, if you’re carrying out some kind of food stuff drives, charitable activities at the assets, this could be some thing that new hires could come to feel a function for and want to be a portion of and be a part of. So any type of charitable will work that you’re carrying out once again, that is a acquire-get problem for the resort, due to the fact it’s good PR as perfectly for them. So I described this ahead of anticipations have risen exponentially and this has brought on far more worry than at any time. So 1 of the approaches that we can truly get the strain off the limited workers that you have now is outsourcing some of these items.

Ryan Embree:
So evaluation reaction, popularity management, social media, we have seen via the staffing disaster, GMs, DOS’s, front desk managers have to acquire on jobs that they’ve in no way done just before. Cleaning rooms, repairing items on house. Even something as very simple as homeowners responding to assessments, they applied to have personnel capable to do that. This produces a good deal of strain and a ton of hotels proper now are turning to 3rd occasion sellers, this sort of as Journey Media Team, to just take the force off so that the minimal employees that they have can truly focus on the friends and assure your hotel’s status and digital presence are currently being taken care of effectively. What it will come down to is a much better popularity signifies personnel is extra most likely to be happier, remain lengthier and do a far better task all round. So once more, we know this is a big crisis correct now, motels correct now are looking for, for staff in all places.

Ryan Embree:
And they are for each and every single edge to consider to get in advance of the competition and seize some of these, these staff and, and help them gentleman their house to give the ideal lodge encounter and guest knowledge that they can. So with this episode, you genuinely require to think about how your hotel’s on the net presence is impacting that recruiting and employing to a new candidate that is accomplishing study for your property. So if you’re interested in understanding more about some of our alternatives at Vacation Media Group and how we can perhaps consider some of this things off of your plate, you’ve by no means deemed owning a third celebration do your social media in advance of or answer to your reviews, get to out to us. We would enjoy to converse with you. We’ll give you a session and display you what can make us the best at what we do. So I want to thank you for listening currently, and we’ll speak to you next time on the Suite Place.

Ryan Embree:
To join our loyalty program, be certain to subscribe and give us a five star ranking on iTunes. Suite Place is created by Vacation Media Team with address artwork by Bary Gordon. I’m your host, Ryan Embree, and we hope you relished your stay.