100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place where by hoteliers verify in and we examine out what is trending in hotel advertising and marketing. I’m your host, Ryan Embree. Hi anyone. And welcome to the 100th episode of the Suite Location. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we at last produced it to this episode. This is a very humbling experience. You know, we started this podcast, this digital marketing and advertising podcast again in 2018. It is just so much guidance from Vacation Media Team and, my teammates around the years. I don’t forget the 1st episode when we had been striving to come to a decision on the identify. We experienced, a few distinct names. We landed on the Suite Spot and in this article we are at episode 100 4 decades afterwards, just some swift info just before we get started out. And we absolutely are gonna share some written content nowadays, but this podcast is, streamed around SoundCloud, iTunes, Google Podcasts, Spotify. Now around this previous, again in 2021 and Stitcher as perfectly, we’ve obtained over 50,000 plays and 600 followers from those people web sites. So once more, just so humbled and grateful for all of our listeners out there, wherever you are listening from. So right now with episode 100, this kind of a celebratory milestone, I figured what we do these days is possibly really count down some of my beloved and truly the most played and well known tracks that we’ve experienced above these previous a hundred episodes. We protected a ton of topics when it will come to resort digital marketing and advertising. And it’s humorous to hear back to some of the initially few episodes. The subject matter subject in which we speak about on the Suite Spot is engineering is social media is track record management for, for hotels, and this technologies progressed so quickly. So fascinating to go back again to these to start with pair episodes, to see what we have been talking about and, and how that genuinely bridges to right now and see how a great deal points change. So let us start out the countdown, the number just one. So we’re not gonna do the job backwards. We’re gonna start off at number 1 and work our way down. Amount a person, actually episode 84, how to market place your hotel’s breakfast selections. And we did not anticipate for this episode to be so well known, but it would make feeling, right? 1 of the matters I know I’ve talked about on this podcast, one of the things that seriously adjusted the most for the duration of these, these past pair many years with the pandemic is how a resort serves breakfast to his attendees. It’s a staple. It is anything that we’re all made use of to as travelers coming to the property, viewing that breakfast buffet, observing that waffle maker, from time to time that incredibly hot breakfast, that continental breakfast and how that’s truly changed, proper? And clearly it began with the pandemic of a wellbeing and basic safety challenge of trying to minimize near get in touch with between your guests and your employees. But then it is kind of also in 2021, 2022 has turn out to be a staffing issue, appropriate? A good deal of resorts even now are battling with this, and they are not able to personnel their breakfast place. They’re not equipped to continue to keep up with the friends that are coming in and out cleansing right after them generating positive that the meals is being refreshed. So, you know, this episode, we took a deep dive into saying not only how to marketplace your breakfast choices, but how to set the right expectations of what your breakfast choices are at the moment, because there is just these types of a huge spectrum there of the place resorts are at. And some of that also is dependent on exactly where you’re located in the country, right? We noticed some sections of the country, that have been a great deal slower obtaining back again to quotation unquote typical and experienced limits at their resorts. So it was more difficult for them to get again to that breakfast that guest have come to like. So if a traveler was traveling from a person position of the region to another put, and they were being expecting this for the reason that all the inns in their location had been back to normal that could guide to problems. So this was a great episode, tremendous, super well-liked, again, kind of a shock, but you know, when you basically sat down and believe about it, seriously not that astonishing simply because of the historical past of the past few several years, selection two was episode 94 and this, it really speaks to what I talked about at the starting of this episode, correct? The evolution of issues like social media technologies, and how considerably that improvements just months or, or several years above many years, this episode was all about Instagram reels for inns, proper? So we satisfaction ourselves at Journey Media Group at becoming at the forefront of hotel, electronic internet marketing. We are the experts. And just one of the things we glance for is new styles, developments, and characteristics, in particular when it will come to social media platforms, cuz which is what we do for motels. We partner with them. We aid produce customized articles for hotels on sites like Twitter, Facebook, LinkedIn and Instagram, ideal? We know how well known Instagram is, specially with the youthful vacationers, millennials and gen Z. And a single of the issues that Instagram experienced recently introduced was Instagram reels. And this was a aspect that was definitely pointed at TikTok, suitable? And they ended up attempting to perhaps steal some of that current market share. These have been these form of 30 to second clips that customers could share on Instagram kind of like Tik Toks in order to both endorse items on property, promote facilities, breakfast selections like we just talked about. So this was a new attribute that was lately released from Instagram. And this episode was definitely amazing. We introduced anyone from our social solution team on as a visitor speaker to type of wander us by how to use and what some finest tactics are for Instagram reels. Range 3 was episode 80, how to market place your hotel’s new renovations. Proper? So a person of the things that we truly concentrated on in the course of the pandemic for motels was naturally how to get more occupancy in a time where by journey just wasn’t happening, correct? Other than out of requirement. But some lodges made a decision to go a absolutely different route and shut down absolutely to genuinely do some new renovations, ideal? To renovate that lobby or wholly redo their rooms or amenities. And when we received out of the pandemic, they, we had these virtually model new motels, renovated accommodations that we were looking on how to promote and marketplace. So we shared some seriously fantastic ways, recommendations and finest practices on how you can share on social media, establish some pleasure, speak to that and your review responses, your track record administration, because you’re only new for so very long. I don’t forget that was just one of the crucial phrases that we were conversing about. New is new for just a quick total of time. So you want to choose advantage of it though you can. There is truly new renovations is some of the ideal moments to get these five star reviews and definitely put your most effective foot ahead out there with these kinds of a substantial, massive cash expense. We know, materialize with renovation. Number four of our most common episodes ever on the Suite Spot. This was episode 86 organizing your hotel’s 2022 social media calendar portion just one. So this was such a huge episode that we really experienced to do two parts of it. And this is honestly one particular of my favourite episodes. We had Aislynn Roberts on and she’s just one of our group users from shopper achievements. And she speaks to motels on a daily foundation striving to locate inspiration for them to obtain posts about activities, community tales, facilities, seize bookings by means of social media. So what we resolved to do was just take a calendar, the 2022 calendar. And we went by each individual solitary year and began to fill out that calendar, give thoughts for the summer time, the spring, the wintertime and the tumble to assist hoteliers fill that calendar out with just thrilling information. And yet again, this was just one of my favored episodes, seriously just receiving imaginative and, and sharing with inns. Some genuinely, actually exceptional ways to, to spur engagement on their social channels. Quantity five was episode 83 innovative sentiment evaluation and reporting. Now this was with Jason Lee, our chief technological know-how officer, most likely one particular of the most recognizable voices on this podcast. He’s been with me numerous periods. And the motive is, is because exactly what this episode was all about. A new rollouts for Journey Media Team, digital remedies for motels. So Jason and his merchandise and development team have been hard at function. Were actually diving further into insights and details from visitor responses. And this episode is all about that. Talking about how we get that information from visitor critiques and how we supply that facts back again to the hotelier to make smarter operational and capital selection. So this was a actually wonderful episode accomplishing a hundred podcast episode could not have been carried out without the help of my advertising and marketing group and the aid of Vacation Media Group and listeners like you. So I want to thank you, but we’ve also had some friends outside of the Vacation Media Team business, sign up for us, some really large names in the marketplace. I keep in mind we had a pair episodes of Yan Phitom from STR for the duration of the throes of the pandemic exactly where we talked to him about, you know, what was on the horizon. What was the STR facts indicating to us which could supply clues? For the reason that we had under no circumstances been via a thing like that in the market we have been through recessions in advance of, but very little, practically nothing like we observed the previous few decades, oh, we experienced hospitality influencer. Rupesh Patel on to speak about name administration and how significant that is for his lodges and, and what he’s accomplishing ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major players from resort management groups just be a part of us and, and give tips and tricks on digital promoting. And I’m so thankful we have so a lot of a lot more attendees not ready to get to correct now, but grateful for. So if you haven’t checked out some of those people episodes, make sure you do induce they are incredibly, very insightful. And as a result of carrying out this a hundred episodes value, we have also have some definitely exclusive annual episodes that we do every solitary yr that I have definitely occur to really like and are some of my favorites. A person of them is with our VP of item and progress, Patrick O’Brien. He comes on each year and we glimpse at the best 5 sentiment tags for motels throughout the nation. You know, we’ve talked about cleanliness, which was a enormous tag and subject matter through the pandemic, obviously, and Patrick not only shares this information with us, but he also shares ways that you can respond to evaluations as nicely as leverage this information for your social media advertising and web-sites. A further once-a-year episodes we do with is with our president Dana Sanger. We do a yr in review at the finish of each individual year, just talking about the astounding accomplishments that the Journey Media Team crew have achieved and, and milestones and plans that they’ve strike as nicely as the worth that we’re capable to present for our hotel associates. We have been in hospitality, as I’ve talked about just before for around 40 decades and, and have motels that we operate with throughout the country. So this is a definitely neat episode to sort of reflect on all the items that we have performed to assistance further more those people partnerships and carry on new and existing associations in the field. And then previous yr in 2021, we experienced one of, I would say the coolest sequence. And this was getting capable to pay attention to you, our audience, the listeners, the hotel listeners out there, and what they have been able to do is share their stories of what we referred to as hospitality heroes. So we had a, a variety of episodes that we did in this sequence just to acknowledge some of those people hoteliers that went earlier mentioned and outside of during what anyone argued the toughest time for our market. And there have been just some astounding, incredible tales. And it was just this sort of an honor to share individuals above a channel on a forum like this. And with that, I am incredibly energized to announce that we are doing a next sequence, which is likely to be named Hospitality Trailblazers, where by we are gonna choose some of the greatest and loudest voices in the hotel industry. And we’re gonna invite them on the Suite Location. We’re gonna talk and we’re gonna decide their mind, talk to them what they imagine about what’s what’s on the horizon. What they imagine are some guidelines and methods. When it arrives to digital advertising and marketing for their management team, we are gonna have some genuinely, truly good guests and I am tremendous stoked about it. So you are listening to about it in this article. Initially more particulars to arrive about Hospitality Trailblazers. This is our second collection that we have accomplished to kind of really amplify the voices of our market. Mainly because again, we, we, we’re such a restricted knit local community, but once again, as we wrap up now, I just wanna thank everybody. My Journey Media Team team, my advertising and marketing group for all the tough operate that they’ve set into this, a hundred episodes is no simple feat. I wanna thank you. The resort listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to go away us a assessment. We’d love to hear your remarks and opinions about what we’re undertaking, tips about what you’d like to listen to for our next a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you future time on the Suite Place. To join our loyalty software, be absolutely sure to subscribe and give us a 5 star reading through on iTunes. Suite Spot is manufactured by Travel Media Group. Our editor is Brandon Bell with include art by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your continue to be.