Soho House sets sights on Sydney after Melbourne plans scrapped

Associates-only lodge brand name Soho Dwelling will reportedly make its Australian debut in Sydney’s Darlinghurst, following a consortium deserted plans for a Melbourne venue, in accordance to the Australian Money Review.

The AFR experiences that Trenerry House Team and Kanat Team acquired a 3-storey “island site” at 256 Crown Road, around Sydney’s leisure district of Oxford Avenue, for much more than AU$20 million.

It arrives following designs to open a Soho Household Club at a mansion in Melbourne’s South Yarra – which the consortium bought for AU$18 million in 2021 – were being shelved in the latest weeks owing to opposition from regional councils.

Soho Home is built to link artistic forms, with lavish social areas such as rooftop pools and lively bars for “curious, sort individuals to work, relaxation and play”.

The model was founded by British millionaire Nick Jones in 1995, when he was made available the house earlier mentioned his cafe Cafe Boheme at 40 Greek Avenue in London’s Soho.

In July 2021, the business went public buying and selling under the title Membership Collective Team.

Now, the brand name has 33 properties in 14 international locations, with more openings in the pipeline in Europe, Asia, and North The usa.

HM has contacted Soho Dwelling for remark.