Working with Galgorm, a hotel collection with over 98% direct business
Galgorm Vacation resort is Northern Ireland’s leading luxurious resort and spa. Sitting among 163 acres of lush greenery, this genuinely tranquil home is only 30 minutes from buzzing Belfast. The lavish house has 125 guestrooms, a selection of dining places and its extremely very own Thermal Village & Spa – the very first of its sort in Ireland.
The Rabbit Lodge and Retreat is Galgorm’s laid-again very little sister. Situated just 20 minutes from Belfast, the 4-star property is an influencer’s haven with a amazing outdoor spa total with disco ball and entertaining, quirkily built rooms.
The Outdated Inn, nestled in the charming village of Crawfordsburn, is also quite close to Belfast and just minutes from seaside town, Bangor. An idyllic rural retreat, the tremendous cosy house is total of modern day character though also sitting in an best place for breathtaking park sights.
A sturdy and continual journey
We have worked with Galgorm Selection because September 2014, and it’s been a gratifying, interesting and dynamic journey. At this phase, our relationship with the consumers is unbelievably powerful – we really feel like one particular workforce. Maintaining in contact weekly has authorized the romantic relationship to flourish and has furnished space for collaboration and concepts, specially in the marketing room. Soon after years of strong and regular functionality, and revolutionary suggestions place into follow, there has been a terrific deal of have confidence in built involving Galgorm and Internet Affinity.
“Net Affinity have been massively supportive to us and aided us to navigate our way through the pandemic. We have been with them for a variety of years and they are often on hand with marketplace updates, benchmarking, alterations in digital and are always open up to our requests.” – Group Marketing and advertising Supervisor of Galgorm, Victoria Brown
Growing their portfolio – and taking us alongside for the trip
We had been excited when Galgorm decided to grow their portfolio and increase two new homes to their identify – The Rabbit Lodge & Retreat and The Old Inn. What was pretty interesting for us was the opportunity to perform intently with the crew on a accurate wide range of houses hunting to goal really distinct markets. We appreciate the way Galgorm operate – they are pretty great at, and targeted, on developing their model. An fascinating case in point of their progress is that their OTA company is considerably less than 1%. We are pretty aligned with this, specified our quantity one particular aim across all consumers is to get them as quite a few direct bookings as feasible. We consider in prioritizing direct.
At this time, Galgorm Selection are making use of our bespoke internet websites, reserving engine and digital marketing and advertising providers across Galgorm Resort, The Rabbit and The Old Inn.
“We use a variety of their tasks, from site structure, reserving motor and electronic internet marketing solutions – I experience that employing all the goods in tandem performs exceptionally properly to fulfill our total internet marketing goals and travel income. We have regular conferences with the staff wherever we seem at the overall performance about the final couple of months and glance ahead – they usually give suggestions to us on how to strengthen campaigns or enhance revenue. They are interested in the method for our businesses and how they can support us meet up with our targets by establishing their technological know-how to meet up with business requirements.” – Team Advertising Supervisor of Galgorm, Victoria Brown
What are the results?
Galgorm Resort has developed immensely given that we took them on in 2014.
- Evaluating ARR in 2015 (our 1st total year with Galgorm) to 2022 YTD, we are presently up 62%
- In relation to RN, comparing 2015 to 2022 YTD, we are up 96%
“Galgorm proceed to push them selves and are quite open up to checking out new avenues. The team are excellent to do the job with and conversation is a two way avenue. Spending plan is not restricted which permits us in this article in Net Affinity to enable them achieve their ambitions and provide these via the success in our functionality reports. It is great to be on this journey with the Galgorm Assortment.” – E-Commerce Supervisor at Web Affinity, Marion Abbey
